×
DMA: Data and Marketing Association
Consumer Help

Choice

Consumer Choice Ethics

CHOICE

Article #1

In General. Entities should provide Consumers choice with respect to the transfer of Personally Identifiable Data to Non-Affiliated third parties for Marketing purposes.

Entities should honor a Consumer’s choice regarding use of, access to, or sharing of Personally Identifiable Data made in accordance with the entity’s stated policy. If the entity has promised to honor the Consumer’s choice for a specific time period, and if that time period subsequently expires, then the entity should provide that Consumer with a new notice and opportunity for choice.

Timing. All opt-out requests must be honored promptly.


MEANS OF PROVIDING CHOICE

Article #2

Where choice is required, entities should provide choice through one of the following channels: online, application, mail, or telephone.


COMBINATION OF CONSUMER DATA AND DIGITAL IDENTIFIERS

Article #3

An entity that combines Consumer data with Digital Identifiers for Marketing on Non-Affiliated digital properties should provide Consumers with choice with respect to such practice by that entity.


Connected Devices

Article #4

An entity that collects data via a Connected Device should provide Consumers choice with respect to the transfer of such data to Non-Affiliated third parties for Marketing.


Ethical Data Marketing Practices Training Certificate

Login To Your Account