A consumer’s request for elimination of future marketing offers should be processed:
Where an affiliate, division, or subsidiary markets under a different company or brand name, and is perceived as separate by the consumer, each corporate entity or brand should separately honor requests received by it.
For each prospecting list that is rented, sold, exchanged, or transferred, the names registered on the applicable DMAchoice (DMA’s consumer choice website) name removal lists should be removed prior to use.
DMAchoice name-removal lists include:
The use of the DMAchoice name-removal lists and preference service lists is not required for the company’s and organization’s existing customer or donor lists, only for prospects.
Members should be listed on the DMAchoice site to demonstrate their compliance with the DMA Guidelines and to provide a direct connection to consumers for further choice requests.
In all instances, the most recent monthly release of the relevant DMAchoice file should be used.
In addition to adhering to these guidelines, a marketer should cooperate with DMA when requested in demonstrating its compliance with the Commitment to Consumer Choice and the marketer’s own consumer preference policies.