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DMA: Data and Marketing Association
Consumer Help

Fulfillment

Fulfillment - Marketing Ethics

UNORDERED MERCHANDISE OR SERVICE

Article #1

Merchandise or services should not be provided without having first received the customer’s permission. The exceptions are samples or gifts clearly marked as such, and merchandise mailed by a charitable organization soliciting contributions, as long as all items are sent with a clear and conspicuous statement informing the recipient of an unqualified right to treat the product as a gift and to do with it as the recipient sees fit, at no cost or obligation to the recipient.


PRODUCT AVAILABILITY AND SHIPMENT

Article #2

Marketers should offer merchandise only when it is on hand or when there is a reasonable expectation of its timely receipt.

Marketers should ship all orders according to the terms of the offer or within 30 days where there is no promised shipping date, unless otherwise directed by the consumer, and should promptly notify consumers of any delays.


DRY TESTING

Article #3

Marketers should engage in dry testing only when the special nature of the offer is made clear in the promotion.


Ethical Data Marketing Practices Training Certificate

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