DMA: Data and Marketing Association
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Advocacy Accomplishments


  • June 22, 2017: DMA Releases Annual Report on Data and Marketing Industry Oversight
  • March 23, 2017: FTC Chairman Maureen Ohlhausen Addresses Balance Between Data Innovation and Consumer Protection, Praises DMA Self-Regulatory Efforts
  • March 22, 2017: Senator Thom Tillis (R-NC) Touts Power of Data at DMA’s Dynamic State of Data
  • April 2013: DMA joined a coalition of industry organizations in sending letters to the leadership of the Senate Appropriations Committee and the Senate Subcommittee on Commerce, Justice, and Science, as well as the leadership of the House Appropriations Committee and the House Subcommittee on Commerce, Justice, and Science. The letters urged the appropriations leadership to support the President’s Fiscal Year 2014 budget request to fund the American Community Survey and the 2010 decennial census.
  • January 2013: Representative Darrell Issa (R-CA), Chairman of the House Committee on Oversight and Government Reform, announced the creation of a new Subcommittee on Federal Workforce, USPS, and the Census. DMA has always been actively involved in legislation concerning both USPS and the Census.
  • January 2013: As a partner in the first-ever Data Innovation Day, DMA hosted a webinar entitled, “Data-Driven Marketing: Where the Innovators Are” to celebrate data-driven marketing innovation.
  • December 2012: DMA announced its two keynote speakers, Maryland Attorney General Doug Gansler and FTC Commissioner Julie Brill, for its DMA in DC conference in March 2013.
  • October 2012: DMA’s Senior Vice President of Government Affairs Jerry Cerasale participated on a panel concerning online behavioral advertising at the National Association of Attorneys General Consumer Protection Conference.
  • July 2012: DMA filed a statement for a Senate Homeland Security and Governmental Affairs Subcommittee hearing on the Census, urging the Subcommittee to continue funding of the American Community Survey.

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