DMA: Data and Marketing Association
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The Dynamic State of Data

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2017 Highlights

When it comes to data and marketing – perspective is everything. Gain new perspective from the people who are making a meaningful impact in data-driven policy today – at THE DYNAMIC STATE OF DATA.

Opening Remarks by Senator Thom Tillis (R-NC)

senator-thom-tillis-r-ncA key member of the Senate Judiciary Committee, Senator Tillis is one of the most knowledgeable members of the Senate on the power of data and analytics. Senator Tillis spent much of his career, prior to entering politics – in business. He is also very effective in using data to win elections.

Closing Luncheon with FTC Acting Chairman Maureen Ohlhausen

OLYMPUS DIGITAL CAMERAMaureen K. Ohlhausen was sworn in as a Commissioner of the Federal Trade Commission in April 2012. On January 25, 2017, President Trump named Ohlhausen to be the FTC’s acting chairman. Prior to joining the Commission, Ohlhausen was a partner at Wilkinson Barker Knauer, LLP, where she focused on FTC issues, including privacy, data protection, and cybersecurity.



See the full agenda

Featured Sessions – Morning Programming, 8:30AM – 1PM

  • How data was used to win tight federal political races in 2016
  • Cross-Device ID: Privacy and policy considerations for marketers, agencies, tech providers and data companies
  • A View of the Policy Landscape on Data and Marketing:
    • Privacy issues related to the FCC’s ISP Rules and other issues at play in Congress
    • Status of key industry tax issues as President-elect Trump makes tax reform a high priority, from the deductibility of donations to nonprofits to advertising as a legitimate business expense
    • Legislative action in the states – with particular focus on geolocation, generic marketing information and other data uses that state lawmakers are seeking to restrict in the name of consumer protection
  • DMA’s Data Standards 2.0 Initiative: Securing the ability to responsibly use data with industry-led self-regulatory efforts

Capitol Hill Visits – 1PM – 5PM

Join DMA’s Advocacy team to meet with key members of Congress and their staff and discuss critical issues affecting the data and marketing industry. You will have the opportunity to speak about your business, and the vital need for policies that support marketers’ ability to responsibly gather and use data to identify and fulfill your customers’ needs and interests.


DMA members and staff meet with Senator Thom Tillis (R-NC) in his Capitol Hill office.

Past Years Highlights
2016 2015

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