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The Dynamic State of Data

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Overview

When it comes to data and marketing – perspective is everything. Gain new perspective from the people who are making a meaningful impact in data-driven policy today – at THE DYNAMIC STATE OF DATA.

Each year, marketing and data industry leaders gather at DMA’s Dynamic State of Data policy event. The policy briefing provides participants with an insider’s view into the legislative and regulatory landscape for data privacy, data policy, the new digital economy and other marketing issues before Congress, regulators and the courts.

See below highlights and photos of the event, featuring expert panelists, valuable insights on how government is addressing the challenges of the new digital economy, and DMA’s efforts to ensure the free and responsible flow of data to fuel marketing innovation.

Past Keynotes

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Senator Thom Tillis (R-NC)

A key member of the Senate Judiciary Committee

Maureen Ohlhausen

FTC Acting Chairman

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Sen. Cory Gardner (R-CO)

Member of the Senate Commerce, Science, and Transportation Committee, the Small Business & Entrepreneurship Committee and the Energy & Natural Resource Committee

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Maneesha Mithal

Associate Director of the Federal Trade Commission’s Division of Privacy and Identity Protection

Event Highlights

Featured Sessions

  • How data was used to win tight federal political races in 2016
  • Cross-Device ID: Privacy and policy considerations for marketers, agencies, tech providers and data companies
  • A View of the Policy Landscape on Data and Marketing:
    • Privacy issues related to the FCC’s ISP Rules and other issues at play in Congress
    • Status of key industry tax issues as President-elect Trump makes tax reform a high priority, from the deductibility of donations to nonprofits to advertising as a legitimate business expense
    • Legislative action in the states – with particular focus on geolocation, generic marketing information and other data uses that state lawmakers are seeking to restrict in the name of consumer protection
  • DMA’s Data Standards Initiative: Securing the ability to responsibly use data with industry-led self-regulatory efforts

Capitol Hill Visits

DMA’s Advocacy team met with key members of Congress and their staff to discuss critical issues affecting the data and marketing industry. It gave members the opportunity to speak about their business, and the vital need for policies that support marketers’ ability to responsibly gather and use data to identify and fulfill their customers’ needs and interests.

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DMA members and staff meet with Senator Thom Tillis (R-NC) in his Capitol Hill office.

Dynamic State of Data Program at Venable, Washington DC, Wednesday, March 16, 2016.

U.S. Sen. Cory Gardner (R-CO) at DMA’s “Dynamic State of Data 2016” on March 16, 2016

Dynamic State of Data Program at Venable, Washington DC, Wednesday, March 16, 2016.

Maneesha Mithal, Associate Director of the Federal Trade Commission’s (FTC) Division of Privacy and Identity Protection, at DMA’s “Dynamic State of Data 2016” on March 16, 2016

Dynamic State of Data Program at Venable, Washington DC, Wednesday, March 16, 2016.

Acxiom’s Sheila Colclasure introduces the FTC’s Maneesha Mithal at DMA’s “Dynamic State of Data 2016” on March 16, 2016

Dynamic State of Data Program at Venable, Washington DC, Wednesday, March 16, 2016.

Venable LLP’s Erik Jones and Stu Ingis at DMA’s “Dynamic State of Data 2016” on March 16, 2016

Dynamic State of Data Program at Venable, Washington DC, Wednesday, March 16, 2016.

From left to right, Center for Data Innovation’s Joshua New, Food & Water Watch’s Lane Brooks and DataKind’s Max Richman at DMA’s “Dynamic State of Data 2016” on March 16, 2016

Dynamic State of Data Program at Venable, Washington DC, Wednesday, March 16, 2016.

Digital Advertising Alliance’s Lou Mastria and Venable LLP’s Mike Signorelli at DMA’s “Dynamic State of Data 2016” on March 16, 2016

Dynamic State of Data Program at Venable, Washington DC, Wednesday, March 16, 2016.

DMA CEO Tom Benton with U.S. Sen. Cory Gardner (R-CO) at DMA’s “Dynamic State of Data 2016” on March 16, 2016

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Dynamic State of Data Program at Venable, Washington DC, Wednesday, March 16, 2016.

DMA VP of Advocacy Chris Oswald with FTC’s Maneesha Mithal at DMA’s “Dynamic State of Data 2016” on March 16, 2016

Past Featured Speakers

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Professor John Deighton

Baker Foundation Professor of Business Administration, Harvard Business School
Director of the Berkman Center for Internet and Society, Harvard University

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Peter A. Johnson, PhD

Principal, mLightenment Economic Research
Recent Adjunct Professor, Columbia University

The Information Technology & Innovation Foundation Date: 11. 2015 Photographer: Mark Finkenstaedt Location : Washington, DC Caption: The Information Technology & Innovation Foundation

Joshua New

Policy Analyst, Center for Data Innovation

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Lane Brooks

Chief Operating Officer, Food & Water Watch

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Max Richman

Co-Founder, DataKind DC

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Lou Mastria

Executive Director, Digital Advertising Alliance

DMA provides perspective through events that offer “inside access” to policymakers and regulators.
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