Partners, Research and Activities

Partners

• DMA partners with Venable LLP to provide members with strategic expertise and insight on legislative and regulatory issues facing today’s data-driven marketers.
• A leader in 50 state legislative monitoring, KSE Focus provides DMA members with daily updates on state legislation affecting the data-driven marketing industry.
• DMA is a member of the Mailers’ Technical Advisory Committee (MTAC) of the US Postal Service, providing DMA members a forum to discuss the impacts and benefits of USPS innovations on the data-driven marketing industry.

Policy Research

• DMA uses research commissioned by its Data-Driven Marketing Institute to influence policymakers on the value responsible data-driven marketing provides to the economy and the individual consumer. The Data-Driven Marketing Institute’s “Value of Data” study has been an important tool to demonstrate the importance of data-driven marketing to federal and state lawmakers.
• Issue briefs summarizing DMA’s priority legislative and policy issues are available to DMA members as a benefit of their membership accessible to summarizing the policy priorities.
• The Advocacy team hosted a webinar entitled, “European Union Data Policy Roundup – What American Marketers Need To Know” on February 12th, 2016 covering the status of the EU General Data Protection Regulation (GDPR) and the newly-finalized EU-U.S. Privacy Shield agreement, replacing the invalidated Safe Harbor Framework.

Activities

• DMA hosts “The Dynamic State of Data” conference to discuss issues affecting data-driving marketers with leading policymakers of the day. Topics covered in previous conferences include litigation trends in data privacy, issues specific to nonprofits, and enforcement practices of the Federal Trade Commission (FTC) and Federal Communications Commission (FCC). Notable speakers have included Representative Marsha Blackburn (R-TN) and FTC Commissioner Julie Brill.
• Through the Data Policy Alliance (DPA) and other policy coalitions, DMA provides members with a forum to discuss and strategize on relevant legislative and regulatory issues facing marketers today.