×
DMA: Data and Marketing Association
Consumer Help

European Union Data Policy Roundup

Below is a webinar available to members that the Advocacy team hosted entitled, “European Union Data Policy Roundup – What American Marketers Need To Know” on February 12th, 2016 covering the status of the EU General Data Protection Regulation (GDPR) and the newly-finalized EU-U.S. Privacy Shield agreement, replacing the invalidated Safe Harbor Framework.

European Union Data Policy Roundup – What American Marketers Need To Know

Late last year, the General Data Protection Regulation was finalized by EU officials. Once implemented, the GDPR will replace existing EU data protection rules to create a unified data policy regulation across the EU. The webinar covers:

  • Changes the GDPR will make to EU data regulation
  • Impact on American businesses
  • Implementation timeline

The U.S. and EU also recently finalized a new agreement for transatlantic data flows. The agreement, entitled the EU-U.S. Privacy Shield, replaces the invalidated Safe Harbor Framework. The new “Privacy Shield” aims to ensure the continuance of data flows across the Atlantic while safeguarding the privacy rights of European citizens. The webinar covers:

  • Outline of the agreement
  • Impact on U.S. and EU business
  • Compliance under the new agreement
  • Transition period and adoption timeline
×

Thank You For Reading. To continue,

Don't Stop Now. Become A DMA Member!

This content is limited to DMA Members. Become a member to get full access to all of our resources!

Learn More

Already a DMA Member?

Login To Your Account