DMA: Data and Marketing Association
Consumer Help

The ANA is All In on Driving Growth

We are excited to announce that DMA and ANA (Association of National Advertisers) have agreed to combine to form the largest and most influential advertising and marketing association in the world.

No other organization influences the industry’s growth agenda more than the ANA. It is our unique and profound difference — a difference that enables us to lead from a position of strength across a broad spectrum of arenas.

ANA focuses relentlessly on driving growth by fueling smarter marketing and leading industry change. By commanding the industry agenda, shaping the future of marketing, and championing marketing excellence, the ANA enhances career development and advances, promotes, and protects the interests of marketers.

For YouYour BrandOur Marketing Industry

Learn more about ANA membership


Bob Liodice, ANA CEO

“The ANA/DMA collaboration creates a dynamic new entity dedicated to comprehensively serving virtually every aspect of marketing with distinction and professionalism. The ANA is particularly enthused at the potential for enhancing consumer engagement and business value through innovative, data-driven marketing.”

Driving Growth for You Through Talent Development and Content

Benefit from the breadth of our unrivaled proprietary content and world-class training.

ANA's Marketing Knowledge Center gives members the tools to make better business decisions faster and provides answers to their unique marketing challenges. Find out how you can turn research insights into solutions.

ANA provides hands-on regional training and workshops across the country. Sessions are taught by industry experts that are complimentary to client-side marketer members. Client-side marketer members receive free on-demand and onsite team training with customized solutions.

A groundbreaking research study that explores the issues from the perspective of hiring companies, the academic community and the students themselves. The study identifies the significant reasons for the ‘talent disconnect’ as well as AEF’s proposed Pathways 2020 initiatives to help bridge that disconnect.

Driving Growth for Your Brand Through Marketing Excellence

Our investment in marketing excellence brings clarity to matters of most importance to our members. Our four operating divisions lead the industry in helping marketers build their brands through our growing portfolio of events, rich online content library, best-in-class training, and leading-edge communications.

Brand and Media Management

Great content serves as the bedrock of marketing excellence. Our member brands benefit from our wide array of difference-making events, from national and members-only conferences to webinars and committee meetings. Collectively, these enlightening events provide the latest thinking in the key areas of brand and media management:

  • Advertising financial management
  • Agency relations
  • Brand building
  • Digital, social, and mobile marketing
  • Integrated marketing
  • Legal/regulatory
  • Marketing accountability
  • Marketing organization
  • Media
  • Multicultural marketing and diversity
  • Research and measurement

Many of our committees are key originators and advocates of major leadership initiatives. We also produce some of the industry’s foremost awards programs.

Data, Measurement and Analytics

We champion deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. Through best-in-class education, events, market research, advocacy, and awards, we help ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI. The key areas of performance marketing we cover include:

  • CRM and Database Marketing
  • Data and Marketing Analytics
  • Data Security
  • Digital Compliance
  • General Data Protection Regulation
Brand Activation

Spending on brand activation marketing is projected to top $740 billion by 2020, according to a joint study by the ANA and PQ Media. Through an unparalleled combination of content, national and regional events, webinars, committees, and networking opportunities, we provide the insights members need to bring a brand to life across touchpoints. We focus on the six key pillars of brand activation:

  • Content Marketing
  • Experiential Marketing
  • Influencer Marketing
  • Promotion Marketing
  • Relationship Marketing
  • Retailer/Shopper Marketing

Our extensive events calendar includes the ANA Brand Activation Conference and the annual REGGIE Awards Gala, honoring the most innovative brand activation campaigns.


We are dedicated to advancing the unique nature of business marketing and fostering a sense of community among our savvy business marketers. Our rich online content library is the place for members to go for insights and case studies on the five key areas of business-to-business marketing:

  • Content Marketing
  • Customer Experience Marketing
  • Data and Analytics
  • Digital Transformation
  • Sales and Marketing Alignment

In addition to great content, our local/regional events, committees, and robust network of chapters help members advance their careers, stay connected, and prosper. Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world. The event includes the B2 Awards Gala, honoring today’s innovators in business marketing. We also created a Business-to-Business Hall of Fame, which pays tribute to those who have made significant and lasting contributions to the business marketing discipline

Driving Growth for Our Marketing Industry Through Leadership

The ANA’s industry leadership advances legislation, thought leadership, industry management, diversity, and social responsibility. ANA’s industry initiatives, led by their Board of Directors, are aimed at moving their members’ brands and the industry forward. The ANA Masters Circle, a community of CMOs, leverages its unrivaled pool of knowledge and clout to accelerate leadership for participants and make a meaningful difference for the industry. Through our public policy work, we proactively take stands on public issues and governmental actions that affect the marketing community’s ability to operate in a free-market society. When we succeed, our members win and the marketing ecosystem benefits.

The ANA proactively takes stands on public issues and governmental actions that affect the marketing community's ability to operate in our free-market society. As a leading advocate for all client-side marketers, the ANA publicly underscores the immense economic value.

ANA's Washington, D.C., team provides a rigorous legislative and regulatory defense of marketers on the national and state levels. Over the past 30 years, ANA has fought the most destructive advertising tax proposals in our history. They also work tirelessly to educate policymakers about the important benefits our industry brings to the economy as a whole.

Learn more about the ANA and the benefits of membership.
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