In advance of the expected September inter-government meeting to be held by U.S. and EU officials to review the EU-U.S. Privacy Shield Framework, DMA releases its 2nd Annual Privacy Shield Report. Officials from the U.S. Department of Commerce, European Commission and EU Data Protection Authorities are expected to meet to review all aspects of administration and enforcement of the EU-U.S. Privacy Shield framework in the upcoming month.

DMA, A Division of ANA, is pleased to release this year’s compliance activities and actions under the Shield Program. Our program is steadily growing with over 50 participants currently selecting DMA as their dispute resolution provider. We continue to be, a staunch and steadfast supporter for a stream-lined approach for transferring data between the EU and U.S. It is vital to a global economy for businesses to have a valid, transparent and economical means for such data transfers while ensuring consumers’ privacy and data are aptly protected. To ensure transparency and build consumer trust, DMA continues to provide guidance to businesses seeking Privacy Shield compliance assistance and resolution to consumers who have inquiries under the framework.

During the past year, DMA’s educational outreach efforts have expanded to include multiple webinars, briefings and an in-person workshop on how to prepare for the GDPR and the continued importance and role of Privacy Shield in a post-GDPR compliant era. Presenters were all-encompassing – including DMA staff, members and industry representatives from both the United States and EU.

We have found the DMA Privacy Shield Program to be an effective independent dispute resolution service to our member companies that transfer data from the EU to the United States. Moreover, as our recently released DMA Privacy Shield Report highlights, we are adept at quickly and effectively addressing any consumer data privacy complaints that have been received through the program. Most inquiries were handled within a few business days.

As an authorized third-party dispute resolution provider, under Safe Harbor and now Privacy Shield, DMA has over 17 years of experience in international data privacy mediation as well as over six decades of experience in addressing consumer marketing ethics concerns. DMA, A Division of ANA, has a unique and experienced view of the benefits provided to businesses and consumers through the responsible exchange of consumer data across the Atlantic. We are pleased to provide a wealth of online compliance and guidance resources to assist businesses as well as consumers.

DMA will continue to work with its members to serve as a dispute resolution provider under the EU and Swiss Privacy Shield frameworks. Organizations seeking additional information about the EU-U.S. Privacy Shield Framework can read the DMA Privacy Shield Report or contact us at privacyshield@thedma.org or lshosteck@ana.net.

Happy 2nd Anniversary Privacy Shield!

Lisa Brown Shosteck is DMA’s Privacy Shield Administrator.