FOR IMMEDIATE RELEASE – October 9, 2017
Contact: Mike Uehlein – muehlein@thedma.org or 202-861-2441

New Orleans Gala Honors Campaigns Driving Results, Hosted by Author and &THEN Host Mel Robbins

NEW ORLEANS – Honoring the world’s most data-inspired storytellers and their innovative, creative and effective marketing campaigns, the Data & Marketing Association (DMA) has awarded 99 medals for the 2017 DMA International ECHO® Awards. The evening’s top prize, the 2017 Diamond ECHO Award, was presented to Cossette for their campaign “100 Today” on behalf of the SickKids Foundation. The 2017 Gold Mailbox Award, Sponsored by USPS, was awarded to Affinity for their work on behalf of Countdown. The full list of ECHO medalists and runners-up is included below this release.

The campaigns selected as medalists – judged across 31 different categories – were awarded gold, silver and bronze medals tonight at the 2017 ECHO Awards Gala. For 90 years, the ECHO Awards have honored excellence in creativity, marketing strategy, and in-market performance in data-driven marketing campaigns. The runner-up campaigns received framed certificates and were acknowledged throughout the evening.

“DMA’s ECHO Awards represent the most successful, results-producing campaigns of the data and marketing industry,” said Tom Benton, Data & Marketing Association CEO. “These award winners demonstrate the incredible power which comes from the combination of data, technology and inspired creative talent. Each of these winners are advancing the work of our field by building customer relationships based on truth, results and trust.”

“The 2017 ECHO Gala hosted an impressive array of data-driven marketing talent and inspiration,” said Jennifer Monaghan, Chairman of the ECHO® Board of Governors and Chief Marketing Officer for the University of Michigan Ross School of Business. “I am incredibly grateful to our judges and Board of Governors for their work reviewing and selecting these honorees from a record number of award entries. These campaigns delivered powerful results for their brands, and we were proud to honor them for their innovative spirit and bold strategies.”

For 2017, the ECHOs have added new categories which reflect the shifting skills of today’s data-driven marketers, including “Best VR and AR Campaign” and “Best in Artificial Intelligence.”

Earlier this year, 240 judges representing the international data and marketing community participated in three rigorous rounds of judging for the 2017 ECHO Awards. Judging took place over a three month period, with the final round hosted in New York City at the offices of global ad agency FCB. Judges from outside of the United States represent 40% of the 2017 judging slate, with judges from all major markets globally.

About DMA (www.thedma.org): Founded in 1917 and driving the data and marketing agenda for a full century, the Data & Marketing Association (“DMA”) champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s brand-leading membership is made up of over 1,400 organizations that are today’s innovative tech and data firms, marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem—demand side and supply side—and engaging more than 100,000 industry professionals annually, DMA is uniquely positioned to convene and guide the industry to bring win/win solutions to the market, and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.

DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data to identify and fulfill customer needs and interests; innovating to bring solutions forward to the data & marketing ecosystem’s most vexing challenges; educating today’s members of the data & marketing ecosystem to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.

2017 International ECHO® Awards Medalists and Runners Up
The 2017 Diamond ECHO Award
100 Today – Cossette for SickKids Foundation

2017 Gold Mailbox Award, Sponsored by USPS
Onecard Relaunch: Mobilizing a Country – Affinity ID for Countdown

Sector Categories

Automotive

  • Gold – The doll that chose to drive – Proximity Barcelona for Audi Spain
  • Silver – 4MATIC Adaptive Book – Gruppo Roncaglia for Mercedes-Benz
  • Bronze – Toyota 4Runner Wilderness Therapy – RAPP Los Angeles for Toyota
  • Runner Up – Repurchase Campaign – Clemenger BBDO Melbourne for Mercedes-Benz Australia
  • Runner Up – Volvo – Sunday Drive Roulette – Republik New Zealand for Volvo New Zealand

Business Products and Services

  • Gold – Adobe Stock Apparel – Abby Priest for Adobe
  • Silver – The world’s first real cable sweater! – Mecka for Nexans Sweden
  • Bronze – The Cognitive Dress – Ogilvy New York for IBM
  • Runner Up – Return to Sender – btb.agency for e-nettet
  • Runner Up – Gaudi Creates with Watson – Ogilvy New York for IBM

Consumer Products and Services

  • Gold – Snickers Hungerithm – Clemenger BBDO Melbourne for Mars Chocolate Australia
  • Silver – Pedigree Child Replacement Programme – Colenso BBDO for MARS
  • Bronze – Language Choice – GALLEGOS United for Comcast Corporation
  • Runner Up – DB Export Beer Bottle Sand – Colenso BBDO for DB Breweries
  • Runner Up – Unitec NZ Takes The Classroom To The People – Republik New Zealand for Unitec New Zealand

Insurance

  • Gold – Healthy by Sovereign – Chemistry Interaction for Sovereign Insurance
  • Silver – Meet Graham – Clemenger BBDO Melbourne for Transport Accident Commission Victoria
  • Bronze – State Click. Pop. Win. – Chemistry Interaction for IAG New Zealand
  • Runner Up – BURGLARY WARNING MAILSHOT FOR SWISS INSURANCE COMPANY – Agentur am Flughafen for Helvetia Insurance
  • Runner Up – Right Here For Canterbury – Chemistry Interaction for IAG New Zealand

Financial Products and Services

  • Gold – How old will you be? – Colenso BBDO for Bank of New Zealand
  • Silver – The Christmas Truce – Carrefour Financial Services – SHACKLETON for Carrefour Financial Services
  • Bronze – Wednesday. The New Friday. – Javelin Agency for ACE Cash Express
  • Runner Up – Click Banco de Varejo Itau (A Great Behavior Change) – RAPP Brazil for Itaú Unibanco SA
  • Runner Up – Superpower to all – Comic – SHACKLETON for ABANCA

Not-for-Profit

  • Gold – The Call That Comes After – FCB/SIX for Drug Free Kids Canada
  • Silver – Down Syndrome Answers – FCB Canada for Canadian Down Syndrome Society
  • Bronze – SKIN MEMORIES – BBDO Belgium for EUROMELANOMA
  • Runner Up – 100 Today – Cossette for SickKids Foundation
  • Runner Up – Help Us Fill The Emptiness – Cossette for Garde-Manger Pour Tous

Pharmaceutical and Healthcare

  • Gold – Cincinnati Children’s Sports Medicine & Orthopaedics Digital Campaign – Barefoot Proximity for Cincinnati Children’s Hospital
  • Silver – 80ml – Det / Rippler for Gedeon Richter
  • Bronze – Orgasm for all – SHACKLETON for Durex
  • Runner Up – Entyvio Launch Campaign – Pathway for Takeda Pharmaceuticals/Entyvio
  • Runner Up – CFDaily App – Patients & Purpose for Vertex Pharmaceuticals Incorporated

Publishing/Entertainment/Media

  • Gold – No Metro – SHACKLETON for Sony Pictures Spain
  • Silver – You’ve Gotta Have a Team – BMF for Football Federation Australia
  • Bronze – The Chase – Ogilvy New York for NASCAR
  • Runner Up – Elle Style Awards 360 Experience – Harte Hanks for Samsung Mobile
  • Runner Up – Get the Big Picture – TRY for Aftenposten

Retail and Direct Sales

  • Gold – Give Registry – Clemenger BBDO Melbourne for Myer
  • Silver – Great Clips Campaign 2017 – Stone Arch Bridge Group | Sparkfly | STIRISTA | CCG for Great Clips
  • Bronze – Buscapé Black Friday Live – Jotacom for Buscapé Company
  • Runner Up – Gotcha! Brings Them Back to the Store – Grand Design Co Ltd for Gotcha!mall Clients
  • Runner Up – The Smile Converter – J. Walter Thompson for Johnson and Johnson

Technology and Communications

  • Gold – Language Choice – GALLEGOS United for Comcast Corporation
  • Silver – The Great Gig Hunt – Smicker for Halebop
  • Bronze – World Password Day 2016 – Big Monocle for Intel
  • Runner Up – Christmas Spotlights – Hjaltelin Stahl for Det Kriminalpræventive Råd & Trygfonden
  • Runner Up – Inmarsat Aviation: Bring it On – OgilvyOne Business for Inmarsat Aviation

Transportation & Hospitality/Travel

  • Gold – The Swedish Number – INGO for Swedish Tourist Association
  • Silver – Contiki Squad – Chemistry Interaction for Contiki New Zealand
  • Bronze – Shaadi by Marriott – OgilvyOne Worldwide for Marriott International
  • Runner Up – Avianca Última Hora – BRM for Avianca
  • Runner Up – Happy Apps – Cogensia for Houlihan’s Restaurant Group

Channel Categories
Best Use of Direct Mail

  • Gold – Hockår – the First Multifunctional Image Brochure Mailing – Agentur am Flughafen for by marei Einrichtungskonzepte AG
  • Silver – Adobe Stock Apparel – Abby Priest for Adobe
  • Bronze – Superpower to all – Comic – SHACKLETON for ABANCA
  • Runner Up – XFINITY On Campus Direct Mail – Agency M for Comcast
  • Runner Up – The first ever car catalogue made by kids, for kids – Proximity Madrid for Renault

Best Use of DRTV/Video

  • Gold – The Call That Comes After – FCB/SIX for Drug Free Kids Canada
  • Silver – The Chase – Ogilvy New York for NASCAR
  • Bronze – The doll that chose to drive – Proximity Barcelona for Audi Spain
  • Runner Up – Las Vidas de Mario (The Lives of Mario) – matchpoint for Shire Pharmaceuticals
  • Runner Up – AXELERATE 2.0: The Journey of Self Discovery – OgilvyOne Indonesia for AXE- Unilever Indonesia

Best Use of Email

  • Gold – Hilton Honors Anniversary Email – Movable Ink for Hilton
  • Silver – Atlas 5M Email – Track DDB for Volkswagen Canada
  • Bronze – Bluemix Knows. Dynamic Delivers. – Ogilvy & Mather for IBM Bluemix
  • Runner Up – 360° Passion: Purina’s customer engagement – Contactlab for Nestlé Purina
  • Runner Up – CAT – Liberty Mutual Insurance Marketing for Liberty Mutual Insurance

Best Use of Experiential

  • Gold – DB Export Beer Bottle Sand – Colenso BBDO for DB Breweries
  • Silver – Teddy Gun – FCB Chicago for Illinois Council Against Handgun Violence
  • Bronze – The Swedish Number – INGO for Swedish Tourist Association
  • Runner Up – Meet Graham – Clemenger BBDO Melbourne for Transport Accident Commission Victoria
  • Runner Up – Travel Agency for the Imagination – FCB Chicago for Radio Flyer Inc.

Best Use of Mobile

  • Gold – The Call That Comes After – FCB/SIX for Drug Free Kids Canada
  • Silver – The Swedish Number – INGO for Swedish Tourist Association
  • Bronze – Blind Spot – PKP BBDO, Austria for Light for the World- NGO- Austria
  • Runner Up – Ariel Impossible made Possible – Mobitainment & Brainbow Conscious Creatives for Ariel (P&G)
  • Runner Up – #NotMusicToMyEars – OgilvyOne Worldwide Pvt. Ltd. for Love Matters

Best Use of Search/Display

  • Gold – The Annoying Lump – Colenso BBDO for New Zealand Breast Cancer Foundation
  • Silver – Down Syndrome Answers – FCB Canada for Canadian Down Syndrome Society
  • Bronze – The Banner Ad That Can See What You See – MRM//McCann Sweden for Vattenfall
  • Runner Up – Cincinnati Children’s Sports Medicine & Orthopaedics Digital Campaign – Barefoot Proximity for Cincinnati Children’s Hospital
  • Runner Up – MERCEDES-BENZ MOBILO SERVICE PLUS – H2H for Mercedes Benz

Best Use of Social Media

  • Gold – Snickers Hungerithm – Clemenger BBDO Melbourne for Mars Chocolate Australia
  • Silver – Teddy Gun – FCB Chicago for Illinois Council Against Handgun Violence
  • Bronze – You’ve Gotta Have a Team – BMF for Football Federation Australia
  • Runner Up – Gatorade Drives High Social Engagement – Resolution Media for Gatorade
  • Runner Up – No Metro – SHACKLETON for Sony Pictures Spain

Best Use of Virtual Reality/Augmented Reality

  • Gold – Inmarsat Aviation: Bring it On – OgilvyOne Business for Inmarsat Aviation
  • Silver – Unitec NZ Takes The Classroom To The People – Republik New Zealand for Unitec New Zealand
  • Bronze – Meet Graham – Clemenger BBDO Melbourne for Transport Accident Commission Victoria
  • Runner Up – Elle Style Awards 360 Experience – Harte Hanks for Samsung Mobile
  • Runner Up – The Great Gig Hunt – Smicker for Halebop

Best Web/Ecommerce

  • Gold – Las Vidas de Mario (The Lives of Mario) – matchpoint for Shire Pharmaceuticals
  • Silver – Next Gen – SapientRazorfish for T-Mobile
  • Bronze – Joe’s Kansas City E-Comm Launch – emfluence for Joe’s Kansas City Bar-B-Que
  • Runner Up – MERCEDES-BENZ MOBILO SERVICE PLUS – H2H for Mercedes Benz
  • Runner Up – New MINI Cabrio Stay Open – RAPP for MINI

Craft Categories

Art Direction

  • Gold – Travel Agency for the Imagination – FCB Chicago for Radio Flyer Inc.
  • Silver – The Periodic Table: Something to Sing About – Ogilvy New York for The Chemours Company
  • Bronze – Geeking Out with Arby’s – Moxie/ROAR for Arbys Restaurant Group- Inc.
  • Runner Up – Adobe Stock Apparel – Abby Priest for Adobe
  • Runner Up – The doll that chose to drive – Proximity Barcelona for Audi Spain

Best Use of Data and Analytics

  • Gold – Snickers Hungerithm – Clemenger BBDO Melbourne for Mars Chocolate Australia
  • Silver – Healthy by Sovereign – Chemistry Interaction for Sovereign Insurance
  • Bronze – Meet Graham – Clemenger BBDO Melbourne for Transport Accident Commission Victoria
  • Runner Up – XFINITY’s Bad Weather Trigger – DigitasLBi for Comcast
  • Runner Up – Cutting Edge Lead Generation – Klausen+Partners for Struers

Best Artificial Intelligence

  • Gold – Gifts When You Need (GWYN), AI-Powered Online Gift Concierge – 1-800-Flowers.com for 1-800-Flowers.com- Inc.
  • Silver – Get your taxes won with Watson – Internal H&R Block for H&R Block
  • Bronze – On Air with Aristocrat – When cricketers turned luggage experts – ibs for VIP Industries Ltd.

Content

  • Gold – Georgia Center for Child Advocacy #WeStandTogether Lip Sync Challenge – Moxie for Georgia Center for Child Advocacy
  • Silver – USPS Irresistible Mail – MRM//McCann for USPS
  • Bronze – The Chase – Ogilvy New York for NASCAR
  • Runner Up – You’ve Gotta Have a Team – BMF for Football Federation Australia
  • Runner Up – Geeking Out with Arby’s – Moxie/ROAR for Arbys Restaurant Group- Inc.

Special Categories

Best Campaign Under $250k

  • Gold – The Swedish Number – INGO for Swedish Tourist Association
  • Silver – Teddy Gun – FCB Chicago for Illinois Council Against Handgun Violence
  • Bronze – Cincinnati Children’s Sports Medicine & Orthopaedics Digital Campaign – Barefoot Proximity for Cincinnati Children’s Hospital
  • Runner Up – The Biggest Sports Endorsement Deal of All Time – FCB Chicago for Archer+Wolf
  • Runner Up – #NotMusicToMyEars – OgilvyOne Worldwide Pvt. Ltd. for Love Matters

Best Customer Acquisition Campaign

  • Gold – 100 Today – Cossette for SickKids Foundation
  • Silver – DB Export Beer Bottle Sand – Colenso BBDO for DB Breweries
  • Bronze – Healthy by Sovereign – Chemistry Interaction for Sovereign Insurance
  • Runner Up – Language Choice – GALLEGOS United for Comcast Corporation
  • Runner Up – Unitec NZ Takes The Classroom To The People – Republik New Zealand for Unitec New Zealand

Best Customer-Centric Campaign

  • Gold – Avianca Última Hora – BRM for Avianca
  • Silver – Georgia Center for Child Advocacy #WeStandTogether Lip Sync Challenge – Moxie for Georgia Center for Child Advocacy
  • Bronze – Snickers Hungerithm – Clemenger BBDO Melbourne for Mars Chocolate Australia
  • Runner Up – Superpower to all – Comic – SHACKLETON for ABANCA
  • Runner Up – The Great Gig Hunt – Smicker for Halebop

Best Integrated Campaign

  • Gold – 100 Today – Cossette for SickKids Foundation
  • Silver – DB Export Beer Bottle Sand – Colenso BBDO for DB Breweries
  • Bronze – Toyota 4Runner Wilderness Therapy – RAPP Los Angeles for Toyota
  • Runner Up – Pedigree Child Replacement Programme – Colenso BBDO for MARS
  • Runner Up – Language Choice – GALLEGOS United for Comcast Corporation

Best Loyalty or Retention Campaign

  • Gold – From Commerce to Care – Abakus AB for If insurances AB
  • Silver – SAQ Inspire – Cossette for SAQ
  • Bronze – XFINITY’s Your Moving Team – DigitasLBi for Comcast
  • Runner Up – Little Garden – Colenso BBDO for Foodstuffs New Zealand
  • Runner Up – The Chase – Ogilvy New York for NASCAR

Best Use of Technology

  • Gold – Meet Graham – Clemenger BBDO Melbourne for Transport Accident Commission Victoria
  • Silver – The Call That Comes After – FCB/SIX for Drug Free Kids Canada
  • Bronze – Blind Spot – PKP BBDO, Austria for Light for the World- NGO- Austria
  • Runner Up – The Swedish Number – INGO for Swedish Tourist Association
  • Runner Up – Verizon LIVE – Moxie for Verizon Wireless – Digital Operations

DMA Diversity/Inclusivity Award

  • Gold – The doll that chose to drive – Proximity Barcelona for Audi Spain
  • Silver – Las Vidas de Mario (The Lives of Mario) – matchpoint for Shire Pharmaceuticals
  • Bronze – #ExpressLove – Ogilvy New York for American Express
  • Runner Up – Mekudeshet- Jerusalem Season of Culture – OPEN for Mekudeshet- Jerusalem Season of Culture
  • Runner Up – Business Beyond Bias – for SAP
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