Here’s some good advice:  Break up the email promotional stream with a few surveys!  Make your email relationship more interactive, and you’ll see response lift across all your email messages!

In fact, that is such good advice, that nearly everyone does it.  So now, we have the additional challenge of making our surveys break through.

Harland-Clarke Digital created this infographic about the seven layers to successful surveys.   It’s a helpful reminder on how important it is to have a sincere and compelling purpose – as well as a great subject line.

What have you learned about surveys this year?

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