In these quotes from his last novel, The Winter of Our Discontent, American Author John Steinbeck seems to forecast our modern era of data-driven marketing and digital lifestyles.



On Innovation and Self Expression:

“I guess I’m trying to say, Grab anything that goes by. It may not come around again.”

On the Responsible Use of Consumer Data:

“Intention, good or bad, is not enough.”

On the Value of Targeted Marketing:

“For the most part people are not curious except about themselves.”


– John Steinbeck, The Winter of Our Discontent



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This is the thirteenth installment of the DMA “See Data Differently” series as part of our newly relaunched National Center for Data-Driven Marketing (NCDM).

Join us at our annual “big data” conference, NCDM: Where Marketing Meets Big Data, and SEE DATA DIFFERENTLY.

The National Center for Data-Driven Marketing program features new keynotes and exceptional speakers.  Join us at NCDM: Where Marketing Meets Big Data. December 9-11, 2013, Las Vegas, NV.

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