“We’re republishing this blog in honor of #LoveData18

I am thinking it’s a sign

That the metrics of our KPIs

Are mirror images

And when we regress they are perfectly aligned


I further speculate

That marketing gods did make 

My spreadsheet and your brief

Fit like perfect puzzle shapes


True, it may seem far-fetched

But thoughts like this tend to stretch

The elasticity of my analytic mind

To think outside the Venn


So all you really need to know

To achieve double-digit sales growth

Is that my failure to reject your null hypothesis

Will guide your brand home

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(With all due respect and necessary apologies to American electronic musical group, “The Postal Service,” and authentic marketing data analytics professionals everywhere, this data power ballad is meant to express the passion that we share for all things data.

If you love data enough to write a song about it, then – please join us at our annual Marketing Analytics Conference. MAC takes place from May 16 – 18, 2018 at the JW Marriott Atlanta Buckhead Hotel, in Atlanta Georgia. Register before April 1 and save up to $300: