Top Fundraisers from DAV, MKDM Receive DMANF Nonprofit Awards

The ultimate target may be a donor or a consumer, but the best practices to engagement have much in common. That’s according to two of the U.S.’s most innovative nonprofit leaders, Susan Loth of DAV and Eliza Slone of MKDM. Both have demonstrated innovation and results in their data and marketing fundraising efforts and practices. Whether constantly testing down to the smallest response prompts or pursuing a more integrated data approach across their organizations and across all channels, Loth and Slone are advancing the boundaries of excellence in charitable fundraising and audience response.

And it’s not just results they’re achieving. Both are gaining recognition as well.

Last week, Loth and Slone were honored before hundreds of nonprofit fundraising professionals the Data & Marketing Association’s Nonprofit Federation (DMANF) 2017 Washington Nonprofit Conference.

“The Nonprofit Federation is a community of passionate and innovative marketers and fundraisers,” said Senny Boone, Executive Director of DMA’s Nonprofit Federation. “Every day, they utilize the latest data and technology to advance their causes, whether fighting diseases or helping those in need. We are incredibly proud to honor these two leaders as they continue their advancement of the nonprofit industry.”

The Max Hart Nonprofit Achievement Award, presented annually at the Washington Nonprofit Conference since 1990, recognizes outstanding career accomplishments by a fundraising professional. The award is named after the long-time Director of Fundraising at Disabled American Veterans (DAV), a United States Army veteran who became and advocate and champion of the nonprofit fundraising community.

As the 2017 recipient, Susan Loth, is actually a protégé of Hart’s, having taken over in his role and currently serves as DAV’s Chief Marketing Officer. In her time with DAV, Loth has been incredibly active in DMA’s Nonprofit Federation, volunteering in a number of roles and working to plan conferences and events. She is a past Chair of the Nonprofit Federation and past member of DMA’s Board of Directors. On the first day of the 2017 Washington Nonprofit Conference, Loth was presented the Max Hart Award.

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Max Hart presenting The 2017 Max Hart Nonprofit Achievement Award to Susan Loth, Chief Marketing Officer for Disabled American Veterans

“To receive this is such a tremendous honor,” said Loth. “I know many past recipients and I am humbled to join them. They have taught me many things but one thing in particular is to keep learning. Of course, none of this would be possible without the love and sacrifice made by my family. They encourage and support my being involved in the mission of service to veterans and to the industry that I love.”

The second award presented at the Washington Nonprofit Conference was the Rising Leader Award, which was newly-introduced in 2017. The honor is presented to a young professional (35 and under) making great strides in shaping the future with either a nonprofit organization or a service provider with demonstrated achievement, innovation, and leadership in the fundraising and marketing community.

Eliza Slone is the first recipient of the Rising Leader Award. Slone is Vice President of Strategy at MKDM. With a decade of experience at the membership development and advocacy firm, Slone has managed hundreds of direct marketing fundraising campaigns, utilizing data-driven strategy and innovative messaging on behalf of cultural, environmental and social justice nonprofits.

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Eliza Slone, Vice President of Strategy at MKDM, accepting the 2017 DMANF Rising Leader Award

“I am deeply fortunate to work a field where so many people – including so many of you here today – are willing to actively and generously share your expertise,” said Slone as she accepted the award. “Whether it’s been at events like this, or the out-of-the-blue phone call or email when I’ve started with ‘Can you explain…’ or ‘I had a question…’. You all understand that generosity and philanthropy is not a limited good, and that when we help each other, we only grow our sector’s capacity to improve the world for all of us.”

Each year, DMANF also honors outstanding accomplishments by a nonprofit organization using data-driven marketing to advance its mission. The 2017 Nonprofit Organization of the Year Award will be presented in August at the Chicago Nonprofit Conference. More information on nominations can be found on the DMANF website.

More from DMA’s 2017 Washington Nonprofit Conference

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