Google’s Joelle Tramel Explains How to Harness the ZERO Moment of Truth.
As Joelle Tramel explains it, advances in data technology have changed our understanding of that traditional First Moment of Truth model (Stimulus/Store/Purchase/Repeat).
“We now know that there is actually a ZERO moment of truth,” explained Tramel, Google’s Global Insights Strategy Lead, as she addressed students at the Miami Ad School. “This is something we can tell through searches – what people actually care about. Queries back in the day used to be only one or two words. Now we see on average about seven words in a query. People now know [much more] specifically what they want and what they are looking for, even before they interact with the service or buy something.”
This new model, Tramel says, means brands now have the ability to examine more closely how consumers think about them and engage with them – and gain more insight than ever before.
To hear more about how data technology can help you grow your business, register for Turning the Tables: The Age of Data-Driven Consumerism, a FREE Webinar featuring Tramel and other innovation experts and sponsored by DMA in celebration of Data Innovation Day on January 22.
DMA has cherry-picked a powerful group of innovation experts to show marketers how data-driven advances in today’s marketplace can help them drive business success. At Turning the Tables: The Age of Data-Driven Consumerism, Tramel, along with thought leaders from Razorfish, the Huffington Post, and RCI/Wyndham Exchange, will provide actionable insights on how to step up and shake hands with data-driven innovation – how to grasp it, leverage it, and make it work for you.
To get more innovated, register for “Turning the Tables: The Age of Data-Driven Consumerism” by clicking here.
More on Joelle Tramel
Joelle Tramel manages Google’s global strategy on Consumer Insights. Throughout her career she has worked with creative agencies, media agencies, top global brands, and small businesses. She has successfully helped customers innovate with technology, build their digital business, and practice agile planning.
More on the “Turning the Tables” Webinar
As a proud partner in the 3rd annual Data Innovation Day, DMA’s Data-Driven Marketing Institute will host Turning the Tables: The Age of Data-Driven Consumerism, a free virtual event celebrating data-driven marketing innovation. On Thursday, January 22, five dynamic data-driven experts will bring fresh insight on the latest data-driven innovations and what they will mean for your organization. Each business day from now until the day of the conference, we’ll shine a spotlight on one insightful speaker.
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