The announcement of DMA as the newest division of ANA, the Association of National Advertisers, creates elevated excitement around &THEN, DMA’s global data-driven marketing event. With an expanded audience including the client-side advertisers that make up ANA’s membership, &THEN continues to draw energy and strategic insights from across the advertising and marketing industry.
What does this mean? An expanded, more powerful data-driven marketing event. And you won’t want to be anywhere other than Las Vegas, October 7th through 9th.
A collection of leading-edge brands and game-changing strategists will take the stage to share their wisdom and expertise. As advertising and marketing converges with data to drive customer engagement, &THEN brings together the industry’s top leaders to tackle critical challenges.
The event’s keynote speakers represent the best of their fields, including Bozoma Saint John (Endeavor, Uber, Apple Music, Pepsi-Cola), Bill Hoffman (Chief Analytics Officer and Head of CRM, U.S. Bank), Rhonda Vetere (President, nThrive and former Estee Lauder Chief Technology Officer.) and Warren Kornblum (CEO, Shadow Branding Group and former Chief Marketing Officer at Toys “R” Us). &THEN will also be hosted by marketing innovator Bonin Bough, producer and host of The Cleveland Hustles and the author of TXT Me (646) 759-1837.
From artificial intelligence to the shifting omnichannel landscape, &THEN delivers solutions for advertisers and marketers working to keep pace with the digital revolution and deliver relevant customer experiences. &THEN will convene a slate of programming covering the latest trends impacting data and technology, including XRevolution which explores the how, what and why of extended reality (VR, AR, 360 video). Over two and a half days, seven distinct content tracks will cover topics ranging from Blockchain to Print Innovation and Digital Integration (curated by DMA’s latest member council). Additional DMA member groups, such as DMA’s Council for Data Integrity, will share industry-led solutions to some of marketing’s biggest challenges.
The world’s most innovative, data-informed marketing campaigns will be featured in DMA’s 2018 International ECHO Awards, to be held the evening of October 7th during &THEN. The ECHOs have a unique focus on measuring strategy, execution, results and business outcomes for all categories. Past winners include the outstanding work from Colenso BBDO, Moxie, FCB Chicago, Ogilvy Mather, SapientRazorfish and many more global agencies. Entries for the International ECHO Awards are currently open, with a late deadline of July 2nd.
About the &THEN18 Keynote Speakers:
Bozoma Saint John (CMO, Endeavor) has earned a formidable reputation as a trail blazing brand marketing executive and change agent. With almost 20 years of experience that spans multiple industries including digital music/entertainment, consumer packaged goods, fashion, automotive and sports, Boz is uniquely qualified to utilize her years of expertise in combining her pop culture savvy, analytical consumer insights, and the ever changing media landscape to build connections with audiences and drive breakthrough, integrated & sustained consumer engagement
Bill Hoffman (Chief Analytics Officer and Head of CRM, U.S. Bank) joined U.S. Bank in February 2015 and leads the Enterprise Research & Analytics (ERA) team which includes enterprise customer analytics, workforce analytics, and direct marketing analytics. Bill also has responsibility for Customer Relationship Management (CRM) strategy and governance for U.S. Bank.
Rhonda Vetere (President, nThrive) is a seasoned technology professional and works across several businesses to assist with multiple mergers, creating synergies across all the lines of business. Rhonda has a very deep domain expertise in technology and data which is why she was asked to join nThrive from Estee Lauder where she was Chief Technology Officer, where she led global technology and enterprise-wide functions. During her career, she has led 21 successful global mergers, and earned industry awards including Top 100 STEM, Global Top 150 for business transformation, Global 100 Industry Leaders for innovation and leadership along with The Stevie Award for global business leadership.
Warren Kornblum (CEO, Shadow Branding Group) has worked with many leading North American and International corporations as an executive, strategic consultant and/or senior management advisor. He has enjoyed a very successful career in consumer marketing from both the client and agency perspectives. Kornblum founded Shadow Branding Group in 2016 in order to work directly with brand marketers on brand and strategic development, growth, licensing, creative development and consumer connectivity.
About the &THEN18 Host
Bonin Bough (Host, CNBC’s Cleveland Hustles) is one of the foremost-awarded marketing executives in his field, the producer and host of The Cleveland Hustles, and the author of TXT Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW.