“The State of Search (as the saying goes) is strong and innovation will make it stronger. We will continue to find new ways to deliver relevant results to consumers while finding ways to provide value to marketers. Search will remain a huge part of the digital puzzle and only stands to grow due to the move toward mobile.”

Dave Ragals, Global Managing Director, Search , Ignition One, from the 2014 Statistical Fact Book, “Chapter 6: Search”

With the ubiquity of search only growing, companies are always seeking to maximize their search engine optimization to help their brand and products reach consumers.  SEO marketers are ready to make that happen.  But are companies and agencies always on the same page when it comes to determining their SEO success?  Check out the chart below to see what companies and agencies voted to be the most important SEO success metrics:


While companies and agencies are mostly in agreement, some success metrics are seen as more important by agencies, and vice versa.  In particular, only agencies reported that they valued the cost of generating sales offline as a success metric. Meanwhile, conversion rate was much more valuable to companies (at 43%) than to agencies (at 34%).

What metrics are you using to determine the success of your SEO strategy? Tell us about it in the comments!


Our Saturday Stats come to you every week from the DMA 2014 Statistical Fact Book.  We’ll be sending up Saturday Stats every weekend until October 25, the beginning of the DMA2014 Annual Conference.  We hope to see you there!  To take a deeper dive into the Statistical Fact Book, click here for more information.

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