I love this micro brochure from DMA member Act-On Software, with the headline, “We’ll make you a better marketer in 90 days. Or, you are cordially invited to fire us.”
Humor is risky in marketing, and arrogance is evil, but I think this piece pulls off a nice balance. Of course, the inside copy talks about how Act-On solutions use advanced technology to empower marketers to create amazing online and interactive customer experiences.
What do you think? Have you used this kind of swagger to engage your client base? Any lessons learned are most welcome!