No one is born a great marketer. Like members of a jazz ensemble, each of us has our own individual strengths. From copywriting to coding, data science to strategy – we all play an important role in producing effective marketing – that we just couldn’t produce ourselves.
Alan Schulman, the Creative and Content Lead for Deloitte Digital (and keynote speaker at this year’s &THEN Conference in New Orleans), sat down with us to share his view on how to realize the exponential power of cross-functional collaboration to surpass the creativity of any one individual.
A recognized creative leader in digital storytelling – as well as an accomplished Jazz musician, Schulman reveals how we can create marketing (and music) that resonates – by tearing down the walls between creators and technologists, soloists and instrumentalists.
Watch this preview of Alan’s keynote at &THEN below.