DMA was saddened to learn that Martin Edelston, the founder of Boardroom Inc., and legendary figure in the direct response field for the last 50 years, passed away peacefully Wednesday, Oct. 2. Marty was inducted into DMA’s Hall of Fame in 2005, and was a major force in marketing, entrepreneurship, charitable giving and just about anything he touched.
From a business in his basement more than 30 years ago, he built Boardroom Inc. into a multimillion-dollar publishing empire responsible for newsletters such as Bottom Line/Personal Bottom Line/Health, Tax Hotline and Bottom Line/Tomorrow. Bottom Line Books, the company’s book division, is recognized as one of the largest sellers of one-shot mail order books in the country. His innovations in creative, editorial and product development have earned him widespread recognition among his peers.
His legacy will live on forever through the thousands of people who can say with confidence that he changed their lives.
The funeral will be held Friday, October 4 at Noon:
300 East Putnam Avenue
Greenwich, CT 06830
Shiva will be held:
October 4, following services; and October 6 – October 9
10:00 a.m. – 8:00 p.m.
The Edelston’s residence:
10 Edgewood Drive, #3A
Greenwich, CT 06831
October 5 / 8:00 – 10:00 p.m.
The Abrams’ residence:
62 Pepper Ridge Road
Stamford, CT 06905
Donations can be sent in lieu of flowers to:
Marketing EDGE (formerly DMEF)
1120 Avenue of the Americas, 13th Floor
New York, NY 10036