The Diamond ECHO Award Goes to Colenso BBDO/Proximity New Zealand for
‘Feel Tip Top’ Campaign
90 Awards Presented at ECHO Gala Hosted by Jake Johannsen
Chicago, IL, October 15, 2013 — The Direct Marketing Association (DMA) presented its 2013 International ECHOTM Awards tonight during a ceremony hosted by renowned comedian Jake Johannsen. DMA presented a total of 90 ECHO Awards to data-driven marketing campaigns from all over the globe.
This year’s awards were entered, categorized, judged, and presented in fifteen primary business categories. Eleven went to nonprofit campaigns.
Of the hundreds of campaigns submitted for this year’s ECHO honors, sixteen campaigns were honored with Gold, thirty-one with Silver, and thirty-nine with Bronze. In addition, four campaigns received special awards, which include the Diamond ECHO Award.
Reflecting the increasingly global nature of data-driven marketing, DMA’s 2013 International ECHO Awards were presented to campaigns from numerous countries, including: Canada, the Czech Republic, India, Spain, Japan, US, Denmark, Sweden, New Zealand, Philippines, the UK, Argentina, Norway, the Netherlands, Singapore, China, Australia, Brazil, Belgium, Germany, and Saudi Arabia.
Listed below are the Special 2013 International ECHO Awards Winners.
The Diamond ECHO
Client: Fonterra Brands (Ltd) Tip Top
Agency: Colenso BBDO/Proximity New Zealand
Campaign: Feel Tip Top
The Diamond ECHO is considered the best-in-show award of the International ECHO Award competition. Selected from among the Gold winning campaigns, the Diamond ECHO is awarded to the top campaign that has taken strategic thinking to a whole new level.
Henry Hoke Award
Sponsored by Hoke Communications, Inc.
Agency: TBWA / NEBOKO DOWNTOWN
Campaign: Boring Guys
Selected by Hoke Communications, this annual award reflects the campaign with the most courageous solution to a difficult sales marketing problem.
Personal Connections ECHO Award
Sponsored by Pitney Bowes
Client: MAPFRE Insurance Brazil
Agency: DIRECT One Brazil
Campaign: Making insurance simple with less cost and increased relationship
The award recognizes companies and marketers that lead the way in customer communications by using customer insights and marketing to create personal, long-lasting consumer relationships.
USPS Gold Mailbox Award
Sponsored by the United States Postal Service
Client: Chill Out E.V.
Agency: Wunderman Germany
Campaign: Pencil Case
The campaign that earns the USPS Gold Mailbox Award, which is sponsored by the United States Postal Service (USPS), employs mail in a groundbreaking way.
For more information about the International ECHO Awards, please visit www.dma-echo.org.
For a complete list of 2013 DMA International ECHO Awards winners, please click here.
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About DMA’s International ECHO Awards
Introduced in 1929 as the “Best in Direct Mail” contest, the DMA International ECHO Awards honor excellence in creativity, marketing strategy, and response results in direct marketing campaigns. With entries submitted by direct response agencies worldwide, DMA’s annual ECHO Awards recognize every type of media used in direct and interactive marketing campaigns.