To illustrate my point… Here is a brand-spanking new infographic from the Data-Driven Marketing Institute (DDMI) – DMA’s own think tank – about the value of that big, beautiful, data-driven world. DDMI scoured the research world to find the facts about the value of data in one easy data flow. But this infographic is just the beginning.
DDMI will release its first major research study next month at DMA2013 in Chicago. The study, entitled “The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy,” was undertaken by Professors John Deighton of Harvard Business School and Peter Johnson of Columbia University and quantifies the economic benefits – from GDP to jobs – realized when consumer data is allowed to fuel responsible data-driven marketing and innovation. It’s a data-driven world after all!
So… Get excited. Get to DMA2013. And get the facts about the value of data.
(Oh, and enjoy the infographic in the meantime.)