Scott Brinker, the visionary editor of ChiefMarTech.com – and genius behind the Marketing Technology Landscape Supergraphic, shared his code for digital marketing success – at &THEN.

This Special Edition of Content Continuum is brought to you by the Marketing Analytics Conference. Find top-to- bottom strategies for data-driven marketing at MAC. June 5-6, 2017 | Austin, TX


AGILE MARKETING

This one hack that software developers know, and marketers don’t, will disrupt your strategic approach.

Developers realized long ago that a more iterative process to building and releasing products was an advantage. So why have marketers been so slow to change their ways?

Watch this short clip and learn the many benefits of Agile Marketing.


BI-MODAL MARKETING

What’s the hack to balancing innovation with scalability?

As marketers around the world struggle with digital transformation, many are finding that their innovative IT teams are moving much faster.

Find out how you can put on some speed by splitting your marketing function into two parts, in this clip on BI-MODAL MARKETING.


Looking for more hacks from the convergence of marketing and data? Check out the Marketing Analytics Conference in Austin, Texas – June 5-6.

Partnering for Performance – MAC inserts you at the front line of marketing and data science – so you can draw a higher level of value from your marketing and analytics practice. Featuring senior level speakers from top brands like: Facebook, Visa, Wyndham Worldwide, Johnson & Johnson, NBC, Sephora and more.

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