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art-direction

Adobe Stock Apparel

Agency: Abby Priest    •    Client: Adobe    •    Category: Art Direction    •    Award: Certificate

The task was to launch Adobe Stock, a new service within the stock photo market - which is dominated by a few very strong and well-known competitors. The challenge was to differentiate Adobe Stock from its competitors, generate awareness and function as a door opener for the Adobe sales team. The target group was Creative Directors at big companies within EMEA.

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