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DMA: Data and Marketing Association
Consumer Help
best-use-of-email-marketing

Bluemix Knows. Dynamic Delivers.

Agency: Ogilvy & Mather    •    Client: IBM Bluemix    •    Category: Best use of Email Marketing    •    Award: Bronze Award

With over 130 services, Bluemix gives App Developers access to IBM's Cloud, helping turn their ideas into apps faster than ever. New users are offered a 30-day product trial, but we noticed that users weren't making the most of their trial. Our challenge becomes how to engage trial users in a relevant and purposeful way through email nurture that will enhance their experience, drive product usage, and ultimately change their behavior.

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