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DMA: Data and Marketing Association
Consumer Help
best-use-of-data-and-analytics

Cutting Edge Lead Generation

Agency: Klausen+Partners    •    Client: Struers    •    Category: Best use of Data and Analytics    •    Award: Certificate

Struers is the world's leading manufacturer of metal preparation and analysis equipment used to document the nature, hardness and alloy of metals in the automotive, aircraft and the electronics industries. With sales in 74 countries, Struers - like all global B2B companies - struggles with large amounts of data in unhomogenic databases, in various formats, and with responsibility for the information isolated in silos. This is what we decided to change.

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