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DMA: Data and Marketing Association
Consumer Help
best-use-of-data-and-analytics

DecisionIQ

Agency: Moxie    •    Client: Verizon Wireless    •    Category: Best use of Data and Analytics    •    Award: Silver Award

DecisionIQ is a proprietary methodology that drives a programmatic approach to messaging and content across a brand's ecosystem. By fusing fast-big data technologies, machine learning, segmentation, consumer insights and behavioral economics, DecisionIQ is helping Verizon deliver progressively more personalized experiences for its consumers throughout their entire journey.

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