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pharmaceutical-healthcare

DIFFERENT STROKES — THE MAGIC OF TOUCH

Agency: FCB Ulka Advertising Private Limited    •    Client: Johnson's Baby    •    Category: Pharmaceutical / Healthcare    •    Award: Silver Award

Johnson & Johnson is in India for over 6 decades leading the baby care category. Johnson's Baby Massage Oil is a mineral oil based moisturizing product o Premium priced product which moves only on doctor recommendation o Recommendations had stagnated at 54% in 12 months which had a negative impact on sales.

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