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art-direction

The Doll That Chose to Drive

Agency: Proximity Barcelona    •    Client: Audi Spain    •    Category: Art Direction    •    Award: Bronze Award

Traditionally, the automobile industry has been a man's world. In the collective imagination, men are the drivers, and women are simply passengers along for the ride. The Audi brand promotes and implements a socially egalitarian model, but this had never been explicitly communicated. This campaign was intended to ignite a conversation about the role of women in the automotive world and overturn the stereotypes.

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