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Down Syndrome Answers

Agency: FCB Canada    •    Client: Canadian Down Syndrome Society    •    Category: Best Use of Search/Display    •    Award: Silver Award

The Canadian Down Syndrome Society is an organization that provides advocacy, support and resources for parents and people living with Down syndrome. Today, doctors treat Down syndrome like a curable disease and so provide cold and clinical information to expectant parents faced with this heart-wrenching diagnosis. CDSS wanted to reach these parents, in this moment and give them the human side of Down syndrome so these parents could make a more informed decision.

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