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DMA: Data and Marketing Association
Consumer Help
travel-and-hospitality-transportation

Early Engagement

Agency: Ogilvy One Atlanta    •    Client: IHG® Rewards Club loyalty program    •    Category: Travel and Hospitality / Transportation    •    Award: Certificate

IHG(R) Rewards Club, the world's largest hotel loyalty program, sought to drive return stays at IHG hotels among new members after their initial enrollment. Therefore, we created an 8-week series of digital communications, comprised of four distinct program phases and hundreds of potential member journeys to effectively onboard members.

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