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#ExpressLove

Agency: Ogilvy New York    •    Client: American Express    •    Category: DMA Diversity / Inclusivity Award    •    Award: Bronze Award

American Express is a large global financial services company. They have a long history of supporting the LGBT community, but it wasn't widely known. #ExpressLove would be the brand's first integrated LGBT campaign, to demonstrate the company's ongoing commitment to equality. The primary audience was the LGBT community.

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