×
DMA: Data and Marketing Association
Consumer Help
best-loyalty-or-retention-campaign

From Commerce to Care

Agency: Abakus AB    •    Client: If insurances AB    •    Category: Best Loyalty or Retention Campaign    •    Award: Gold Award

If is one of the leading property and casualty insurance companies in Sweden. People in general only think about insurances on two occasions; when something has gone really wrong - or when the invoice is due for payment. This was a growing concern for If and thus the main objectives of the start of our work. We aimed at making 1 billion customers stay loyal to the brand and interact with our digital communication.

Thank You For Reading

Don't Stop Now. Become A DMA Member!

This content is limited to DMA Members. Become a member to get full access to all of our resources!

Learn More

Already a DMA Member?

×
×
Our Brands EducationEventsAdvocacy MembershipAccountability ResourcesKnowledge CenterAbout UsBlogContact Us

Login To Your Account