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Gatorade Drives High Social Engagement

Agency: Resolution Media    •    Client: Gatorade    •    Category: Best use of Social Media    •    Award: Certificate

When Serena Williams headed into last year's U.S. Open with a chance to break the all-time Grand Slam record, sport fuel company Gatorade had another incredible story to tell. They wanted to explore a more innovative way to bring their story to life while also engaging their target audience. Taking a different approach from video, they set out to develop a multi-level, mobile game to capture the attention of competitive teen athletes.

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