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Gaudi Creates with Watson

Agency: Ogilvy New York    •    Client: IBM    •    Category: Business Products and Services    •    Award: Certificate

At Barcelona's Mobile World Congress 2017, business innovators were interested in far more than just devices - they wanted to see new technologies like artificial intelligence in action. IBM's challenge: create an unparalleled experience allowing attendees to interact with their AI Watson first-hand and cement IBM's position as the only partner who can help them reinvent their organizations through cognitive computing. Our objectives: attract new prospects, progress existing leads, and increase digital/social impact over last year.

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