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DMA: Data and Marketing Association
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retail-and-direct-sales

GO ON A JOURNEY OF SWEETS PASSPORT

Agency: Fusion Co. Ltd    •    Client: KCC Co.-Ltd    •    Category: Retail and Direct Sales    •    Award: Bronze Award

In Japan, it is customary to enjoy seasonal and regional food each season. LeTAO is a confectioner located in Northern Japan, Otaru. Cakes are made with seasonal ingredients and mail-orders are offered to customers around Japan to enjoy them at home. DMs are sent to encourage customers' continuous purchase.

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