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Healthy by Sovereign

Agency: Chemistry Interaction    •    Client: Sovereign Insurance    •    Category: Best Customer Acquisition Campaign    •    Award: Bronze Award

New Zealand has the OECD's third highest obesity rate and one of the worst diabetes problems in the developed world*. As a health insurer, Sovereign sees the consequences daily, with 60 cents per dollar of premium paid in claims. Loyal financial advisers demanded that Sovereign become competitive or leave the category. Churn rates were rising and policy ownership declining. How could we improve customer signup, adviser advocacy, lead generation and sales for Sovereign? * Ministry of Health 2015

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