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DMA: Data and Marketing Association
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retail-and-direct-sales

Khushiyon Ki Doli

Agency: PHD India    •    Client: Hindustan Unilever    •    Category: Retail and Direct Sales    •    Award: Certificate

Khushiyon Ki Doli - an education, sampling and demonstration program aimed to build a market for multiple HUL brands in rural India using a tool that was already in the hands of millions of consumers - the mobile phone.

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