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Meet Graham

Agency: Clemenger BBDO Melbourne    •    Client: Transport Accident Commission Victoria    •    Category: Best use of Data and Analytics    •    Award: Bronze Award

The Transport Accident Commission (TAC) are a social insurer and road safety educator for the state of Victoria, Australia. In the facing of a rising road toll and an apathetic public, they wanted to start a conversation about the human body's vulnerability to the impact forces of a crash. Understanding vulnerability can influence not just one behavior like speeding, but many: the way we drive, the cars we buy, clicking on a seatbelt or not.

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