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Agency: SHACKLETON    •    Client: Sony Pictures Spain    •    Category: Best use of Social Media    •    Award: Certificate

Ghostbusters was back on our cinema screens after 20 years, and we had to devise a special action to promote the release. The challenge? To create and develop a campaign that could communicate the release of the new film and at the same time attract the attention of both the fans of the first sagas, as well as a new generation.

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