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DMA: Data and Marketing Association
Consumer Help
pharmaceutical-healthcare

Orgasm for all

Agency: SHACKLETON    •    Client: Durex    •    Category: Pharmaceutical / Healthcare    •    Award: Bronze Award

Statistics reveal that two out of three women in Spain don't reach orgasm, over 1 million have never reached one and 41% just fake it. - Which is why Durex launched its Intense Orgasmic Gel to help women reach and enjoy orgasms. The product is applied to the clitoris area and its components stimulate the nerve endings, speeding up orgasms. - With the launch campaign rolling out in January 2017 Durex tasked the agency to develop a prelaunch teaser campaign to run over the 2016 Christmas period. - Objectives: generate media buzz and engagement and strengthen the product's viral potential across social networks maximising expectation and conversation around the campaign's hashtag that would later feature in the product launch

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