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DMA: Data and Marketing Association
Consumer Help
insurance

Right Here For Canterbury

Agency: Chemistry Interaction    •    Client: IAG New Zealand    •    Category: Insurance    •    Award: Certificate

AMI, a leading New Zealand general insurer, was founded in Canterbury. Cantabrians considered AMI to be "their insurance company". In 2011, a magnitude 6.3 earthquake generated a tsunami of claims, crushing customer confidence and market share. How could we prove AMI's brand positioning of 'We're right here', win back Cantabrian hearts and improve the bottom line?

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