×
DMA: Data and Marketing Association
Consumer Help
business-and-consumer-services

The Advertising Garbage Bag

Agency: OgilvyOne worldwide    •    Client: FK Distribution    •    Category: Business and Consumer Services    •    Award: Certificate

Advertising distributor FK Distribution delivers advertising mail to each household in Denmark. But as the popularity of this advertising grew, so did the amount. Increasingly households are using the opt-out service. To stop this trend, FK created a service that lets people personally choose the mail they want to receive.

Thank You For Reading

Don't Stop Now. Become A DMA Member!

This content is limited to DMA Members. Become a member to get full access to all of our resources!

Learn More

Already a DMA Member?

×
×

Login To Your Account