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The Smile Converter

Agency: J. Walter Thompson    •    Client: Johnson and Johnson    •    Category: Retail and Direct Sales    •    Award: Certificate

Listerine is a mouthwash known because kills 99% of bad breath germs, for a 100% fresh mouth. But what about people who wants whiter teeth? So, in 2016 Listerine launched, in the Italian market, Listerine Advanced White, a smile whitening mouthwash. Instead of create a campaign to explain the product benefit, and then add a promo in store, we found one idea capable of do both things at the same time

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