×
DMA: Data and Marketing Association
Consumer Help
retail-and-direct-sales

The South Island Launch of New World Clubcard

Agency: justONE    •    Client: Foodstuffs New Zealand - New World Supermarkets    •    Category: Retail and Direct Sales    •    Award: Certificate

New World is one of NZs largest, premium grocery chains (39 South Island stores). This entry demonstrates how an overhaul of our loyalty proposition succeeded in: o Driving insight and engagement; and o Improved key brand measures. We realised creating our own loyalty program 'Clubcard' was the key to driving sustainable growth.

Thank You For Reading

Don't Stop Now. Become A DMA Member!

This content is limited to DMA Members. Become a member to get full access to all of our resources!

Learn More

Already a DMA Member?

×
×

Login To Your Account