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USPS Holiday Playbook

Agency: MRM/McCann    •    Client: US Postal Service    •    Category: Retail and Direct Sales    •    Award: Silver Award

The United States Postal Service is an American institution that generates revenue through mailing, shipping and related services. Serving customers is their number one priority, as reflected in their marketing slogan, "PRIORITY: YOU." The most important time to prove this is to be truly reliable during the holiday shipping season.

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