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DMA: Data and Marketing Association
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USPS

Agency: MRM//McCann    •    Client: USPS    •    Category: Content    •    Award: Silver Award

The U.S. Postal Service (USPS) has a monopoly on direct mail, delivering 80+ billion pieces last year. Yet, marketing mail volume has declined steadily since 2007. It was time for USPS to advertise the idea of direct mail to advertisers, and rekindle the love of DM.

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