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DMA: Data and Marketing Association
Consumer Help
automotive

Volvo - Sunday Drive Roulette

Agency: Republik New Zealand    •    Client: Volvo New Zealand    •    Category: Automotive    •    Award: Certificate

Volvo is a luxury car brand in New Zealand, competing against Audi, BMW and Mercedes. Traditionally Volvo have been seen as safe and conservative. Our task was to shift the brand perception to fit the outgoing and adventurous New Zealand lifestyle. We wanted to increase active consideration for Volvo amongst our primary audience demographic while increasing annual sales across the range by 10%.

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