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DMA: Data and Marketing Association
Consumer Help
technology-and-communications

World Password Day 2016

Agency: Big Monocle    •    Client: Intel    •    Category: Technology and Communications    •    Award: Bronze Award

Intel -- making the world's most powerful and secure processors -- wanted to increase their share of the cybersecurity conversation. They asked us to generate buzz about the most common consumer cyber security concern (the password) with a stellar PSA debuting on World Password Day. Asking for 100M impressions on a $150,000 budget, we knew a simple ad buy wouldn't do. This PSA had to go viral and to go viral, it had to be good

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