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DMA: Data and Marketing Association
Consumer Help
product-manufacturing

Yes Sticks

Agency: Colenso BBDO    •    Client: Fonterra Brands Ltd.    •    Category: Product Manufacturing    •    Award: Bronze Award

Tip Top is New Zealand's most popular ice cream maker, despite only having a fraction of the marketing budgets of their closest competitor, the global giant, Unilever. This means their advertising can't rely on big budgets alone, and instead, must genuinely connect with New Zealanders

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